Kreativ Fest
A flexible website system that brings Kreativ Fest’s visual identity into a digital format and can easily adapt to a new creative direction every year.
Duration
April-May, 2025
Client
Kreativ Fest
Services
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Art direction
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UI/UX Design
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Web Design
Challenge
Kreativ Fest already had a strong and playful visual identity, so the goal was not to redesign it, but to make it work just as well online.
The website also needed to last beyond one edition. Since the festival gets a new visual identity every year, I wanted to create a structure that could stay the same while the entire look and feel could easily change.
Solution
I translated the existing visual identity into a responsive web experience, adapting the typography, colors and graphic elements for desktop and mobile.
The website was built as a flexible system with the same sections, navigation, and content structure each year. Only the visual layer needs to be updated, allowing every new edition to feel completely different without rebuilding the website from scratch.
The result is a balance between consistency and creativity: the website stays easy to use, while the festival can keep changing and experimenting visually.
